Timing’s Everything
Helping you plan campaigns around the moments that matter most.
Campus calendar
Download our month-by-month map of Student Gen Z mindsets, moments, and media triggers to help brands show up where it counts.
Freshers: The Big Moment
It’s not just a rite of passage; it’s the student equivalent of Christmas in retail.
The social and cultural reset for all students. A rare window of attention, openness and spending power. Students try new things, form fresh habits and choose brands they’ll stick with.
£2.2b
student spend in term one*
£406
avg. spend per student during Freshers week*
Students’ Union footfall increases by 40-50% during Freshers*
Our full-motion, HDR D6 screens in high-dwell, high-traffic areas within Students’ Unions are trusted and unmissable.
Retail and FMCG
£61 weekly student grocery spend*
76%try new snack/drink brands when introduced on campus*
Tech and Telecoms
58% buy tech in their first term*
£600m+ student mobile market*
Fashion, Beauty and Lifestyle
Fashion is the second biggest Freshers category, with £121 average spend in the first month*
80% of students say they discover new clothing or beauty brands through on-campus or peer-to-peer recommendation*
Finance and Banking
September is peak season for opening new bank accounts and budgeting tools*
30% poised to open first adult bank account during Freshers and majority stay loyal for +5 years*
Film and Entertainment
Streaming, gaming, and subscription services see peak sign-ups in Freshers*
87% of students use a streaming platform weekly, and 1 in 3 say they discover new services through Freshers promotions*
Travel and Transport
46% of students now classify themselves as commuters, driven by rising accommodation costs*
35% of Gen Z travellers finalise their plans less than 1 month before departure, showcasing their spontaneous nature*
